SF Appeal Stopped Publication In 2016, But Website Is Still Up; For Sale?

SF Appeal Stopped Publication In 2016, But Website Is Still Up; For Sale? - Video

SF Appeal Stopped Publication In 2016, But Website Is Still Up; For Sale? The San Francisco Appeal was a news website which started in 2009. It is still up but the last post was placed July 11, 2016. What happened?
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https://youtu.be/7rVGfqryblg