Nieman: American Media Is White Publishers Writing For White Audiences
Nieman: American Media Is White Publishers Writing For White Audiences - Video
This article title caught my eye: “White audiences who will pay” is still metro newspapers’ survival strategy. And it went on to report "“We don’t write for white subscribers, but it ends up being white people who read us,” a Midwestern news executive told an audience earlier this year." Moreover it said "Journalists of color don’t just have to battle white newsroom power structures that marginalize and disempower them (see this recent thread). They also have to deal with the reality of the survival strategy presumed to be optimal for metropolitan and regional newspapers: targeting white audiences who will pay for a digital subscription. Both explicitly and implicitly, the future of journalism, at least as imagined by white news media executives, is serving white, paying audiences, a preexisting problem made far worse by the market failure of local newspaper journalism and the distortions of the digital advertising market" The rest in the livestream. Stay tuned.
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https://youtu.be/m82VmvzobTg
This article title caught my eye: “White audiences who will pay” is still metro newspapers’ survival strategy. And it went on to report "“We don’t write for white subscribers, but it ends up being white people who read us,” a Midwestern news executive told an audience earlier this year." Moreover it said "Journalists of color don’t just have to battle white newsroom power structures that marginalize and disempower them (see this recent thread). They also have to deal with the reality of the survival strategy presumed to be optimal for metropolitan and regional newspapers: targeting white audiences who will pay for a digital subscription. Both explicitly and implicitly, the future of journalism, at least as imagined by white news media executives, is serving white, paying audiences, a preexisting problem made far worse by the market failure of local newspaper journalism and the distortions of the digital advertising market" The rest in the livestream. Stay tuned.
via IFTTT
https://youtu.be/m82VmvzobTg
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